Manachai Leerarudee has spent more than ten years making brands findable and measurable, on both agency and client side. He led Thailand search for the Nestlé portfolio, regional Samsung search across SEA and Oceania, and direct-to-consumer eCommerce for Nespresso, combining strategy with hands-on execution in SEO, SEM, eCommerce, analytics, web platforms and AI-enabled marketing.
Search director, eCommerce builder and, lately, the person who wires AI into the marketing stack.
Full profile
In digital marketing, communications and analytics
Annual search investment led for the Nestlé portfolio
Brands across FMCG, beauty, tech, telco and finance
Views reached with an AI-assisted content operation
From the first keyword to the last click. One owner across strategy, platforms, measurement and the team that runs it.
SEO, SEM / Google Ads and marketplace search, planned against efficiency targets rather than vanity metrics.
D2C sites and marketplaces: localisation, UX, funnel optimisation and platform migrations on SAP Hybris, AEM and Sitecore.
GA4, Adobe Analytics, Google Tag Manager and Search Console, turned into reporting that people actually act on.
Full-stack roots in HTML, CSS, JavaScript and PHP, with hands-on WordPress, Adobe AEM, Sitecore and SAP Hybris.
Custom Claude Skills, agent workflows, n8n pipelines and GEO so brands stay visible inside AI search.
Content operations that turn one long-form idea into carousels, summaries and short-video scripts, scheduled per platform.
Building full-scale search teams and managing client, agency and regional-HQ stakeholders across markets.
Brands I have worked with
Nestlé, Purina, Nescafé, KitKat, Maggi, S-26, Nestlé Professional, Nestlé Health Science, Samsung, Nespresso, NIVEA, NIVEA MEN, Eucerin, Coca-Cola, Minute Maid, True, dtac, American Express…
Join these brands, well established across industries and time zones. Agency side with IPG Mediabrands, Cheil Worldwide and OgilvyOne; client side with Nestlé Nespresso.
Reach meAgency & client side
Ogilvy
Nestlé
Samsung
In collaboration with brands large in size or ambition, he commits every day to what he does best: make brands findable, measurable and ready for what comes next.
A few of the programmes I am proudest of. Some are not public for confidentiality reasons, so the full profile carries the detail.
